Why prices are dropping
Lucid’s acting CEO, Marc Winterhoff, reaffirmed that the company will launch lower-priced models and leverage manufacturing, supply chain, and platform efficiencies to lower EV entry prices in the next product cycle. The approach begins with Gravity Touring and extends to a new mid-size platform, specifically targeting the center of Tesla’s Model 3 and Model Y segments, with starting prices around $50,000.
Gravity pricing, trims, and range
Lucid’s three-row Gravity comes in Grand Touring at $94,900 MSRP in America, with the Touring trim to follow at $79,900 MSRP to bring the cost down for family shoppers who want long-range performance. With destination factored in, the effective Touring starting price is around $81,550, and Car and Driver has a spread of a lineup ranging from $81,550 to $141,550 based on configuration. Lucid teases up to an estimated 450 miles of range on certain Gravity configurations, bringing the SUV in line with the longest‑range standards in the class.
Gravity trims and availability table
| Trim | U.S. MSRP | Est. price incl. destination | EPA est. range | Availability |
|---|---|---|---|---|
| Gravity Touring | $79,900 | ~$81,550 | Up to 450 mi (est., config‑dependent) | Orders late 2025 (U.S.) |
| Gravity Grand Touring | $94,900 | Varies by options | Up to 450 mi (est., config‑dependent) | Orders open now (U.S.) |
The $50K midsize roadmap
Lucid confirmed a new midsize platform that will support three models, beginning with a crossover, with starting prices around $50,000 to reach dramatically into mainstream premium EV segments. Winterhoff indicated a second midsize model will take design inspiration from the Gravity X concept, representing a coherent family identity as the lineup shrinks in size and price.
What’s available right now
Though the Gravity Touring rolls out this fall, Lucid has priced the Air lowest it has ever been to lease, marketing the 2025 Air Pure at $509 a month with improved credits and incentives before tax-credit adjustments. Lucid is also providing 0% APR for 72 months and $7,500 credits on 2025 Air, and 2.99% APR and credits on 2026 models, developing several paths to reduce the overall cost of ownership now.
Production outlook and timing
While a slower-than-expected ramp during the first half of the year was impacted by supply issues, Lucid states raw materials and magnet supply are covered for 2025, and Gravity is anticipated to control production and deliveries in the second half. Gravity Touring remains on track to be launched later this year, with Grand Touring order books already taking reservations in the U.S. and early 2026 deliveries planned in Europe, where regional pricing and VAT conditions apply.
Specs highlights and positioning
Third-row seating, up to 450 miles of estimated range, and ultra-fast DC charging place Gravity in the flagship family EV position, while the Touring trim draws the entry price into the low-$80K range with destination fees. Independent previews cite a 123-kWh pack and up to 1,070 hp for the most high-end Dream Edition configuration, highlighting how the range scales from long-range family hauling efficiency to high-performance halo specs.
FAQs
1. When are American buyers able to order more reasonably priced Gravity Touring?
Lucid has Gravity Touring available to order late 2025, while Grand Touring is available to order presently in the U.S.
2. What will be the price of Gravity Touring?
Gravity Touring begins at a $79,900 MSRP in the U.S., with an estimated effective base price of around $81,550 including destination.
3. Is Lucid actually producing a $50,000 EV?
Yes, Lucid confirmed a new midsize platform family with about $50,000 entry prices, beginning with a crossover and extending to several models.
4. What’s the range target for Gravity?
Lucid is marketing up to an estimated 450 miles on certain configurations of the Gravity range.
5. Are there deals if the Gravity Touring isn’t released yet?
Indeed, Lucid has reduced Air lease rates to a historic low (i.e., Air Pure for $509/month) and is offering competitive APR and credit promotions in order to decrease upfront out‑of‑pocket expenses.